design solutions | advice for specifications | technical expertise

Detailed is a network of blogs offering valuable technical advice to a community of architects and designers.

If you are a supplier to the building and construction industry, you can use Detailed to regularly submit valuable technical advice to an online community of architects and designers interested in your area of expertise. Architectural and design practices are constantly looking for quick access to technical expertise and detailed allows suppliers to simultaneously disseminate requested information to their target audience and promote their brand and products.

Detailed is run by eboss, New Zealand’s online specification library for the construction and building industry.  As a blogging platform, complimentary to its monthly electronic publication ebossNOW, Detailed utilises social media to encourage debate, comments and questions on posts written by suppliers.

Suppliers regularly write brief blog posts for one or more detailed product categories, which are published and cleverly archived on the detailed website.  Content is accessed by architects and designers via the site and search engines, but also distributed through ebossNOW, RSS feed subscriptions, twitter and eboss.

Why is Detailed a good investment for suppliers?

Detailed allows suppliers to regularly seed ideas into a national design audience, as well as offering solutions demonstrating the expertise and technical knowledge they offer.

1. You will establish your technical expertise and become a prominent educator on your area of expertise.
2. You decide what content to publish, and in doing so create further credibility through regular communications of interest to architects that have subscribed to your categories.
3. Your information channels will become more efficient. Over time hundreds of architects will subscribe to your feed/category. Using the same process as writing an individual email, you will be talking to a large architectural audience, who will read comment and debate your product.
4. You will give your company a face and build your brand in the way you want it to be seen.

What sort of content do suppliers publish?

• Examples of custom solutions and specifications
• Responses to recently received enquiries from Architects and Designers
• Your take on applications for new products or new uses for existing products
• Overviews of exciting new projects completed or underway
• No advertorial content — Detailed is about design solutions and support from an industry technical expert

Monthly cost

Contact us or download a media pack (below) for more pricing information.

Download the eboss Media Pack (PDF, 800kb) which covers all eboss services, including the eboss library, ebossNOW, Detailed and advertising opportunities.